Advertising: A Cultural Economy

Main
Business & Economics
Advertising: A Cultural Economy

Advertising: A Cultural Economy

Name: Advertising: A Cultural Economy
ISBN: 9780761942542

Liz McFall

0 / 0

0 comments

Πόσο σας άρεσε αυτό το βιβλίο;

Ποια είναι η ποιότητα του ληφθέντος αρχείου;

Κατεβάστε το βιβλίο για να αξιολογήσετε την ποιότητά του

Ποια είναι η ποιότητα των ληφθέντων αρχείων;

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

Κατηγορίες:

Business & Economics

Έτος:

2004

Έκδοση:

Εκδότης:

Sage Publications Ltd

Γλώσσα:

english

Σελίδες:

217

ISBN 10: